When you’re visiting a wine region for the first time, one of the most important questions you have is, ‘Where should I stay?’

If you’re like us, you want the best experience your budget will allow, and you probably have a checklist with ‘must haves’ for your accommodations. Finding a spot that meets your wants and requirements can be challenging when you can choose from so many wonderful options. It helps to have someone who has been there to narrow it down for you. 

If you’d prefer not to think about it at all and want someone else to do the planning, search our listings for tours and guides. 

Here are our recommendations when you’re visiting the Piedmont wine region. 

There isn’t one place that’s suited for everyone, so first, you’ll have to answer a few questions.

Q1: Will you have a car?

You don’t necessarily need a car when visiting Piedmont, but we recommend one if you’re comfortable driving. Why? Because if you want to travel independently, you can’t get to small villages and tucked-away vineyards and wineries with nonexistent public transport. A rental car also means more freedom to travel at your own pace.

On those days when you don’t want to go it alone, you can always find a wine guide for day tours of the region.

Q2: Can you walk and carry luggage on steep inclines, uneven cobblestones, and up flights of stairs? 

If you think this might be a challenge, look for accommodation with private on-site parking or, if you don’t have a rental, hire a private driver with a door-to-door dropoff. Of course, staying in a city with more accessible accommodations is also an option. 

Q3. Are you okay with little to no nightlife? 

Most small villages are quiet in the evenings, and few, if any, bars and restaurants are open late, which means you’ll need to find a larger city if you want some late-night activity. 

If you answered YES to all three questions, choose the villages of Neive or Monforte d’Alba. Neive is an absolute gem of a hilltop village, and Monforte d’Alba’s old town is stunning (and steep!)

We highly recommend the small boutique hotel Al Palazzo Rosso in Neive. 

If you answered NO to those questions, consider staying in Alba. It’s a city of around 30,000, with bus and train services from Milan, Turin, and other major cities. Within this larger city, you’ll have access to more public transport options and some nightlife. It can be challenging to navigate the city with a car, so consider if you really need one. Day tours are available from Alba for winery tastings and for visiting nearby villages.  

For major cities in the region, Turin is a must! It’s a beautiful city with a vibe that’s a mix of Paris and Madrid with Italian flair, comfort, and style. It has classic, elegant architecture, with loads of restaurants and bars, great shopping, plenty of hotels for all budgets, and friendly, welcoming people. Trust us, it really is worth the visit. 

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Al Palazzo Rosso in Neive

Al Palazzo Rosso
Piazza Italia 6, 12052 Neive

Tel: +39 333 1179 127
info@al-palazzo-rosso.it

Staff Review from 2023

Why it’s a great place:

The small hotel has four spacious rooms with private ensuites in a historic building with incredible character. Rooms have air conditioning and free wi-fi.

Free public parking is just outside the door, but if you can’t snag one of those spots, there is more free public parking just a minute or two’s walk away. 

The building’s bottom floor entry shares a wine bar, and there’s a rooftop terrace where you can enjoy the view with the bottles of wine you bought during your day’s wine outings. 

Situated in the center of the village, it’s within an easy walk of several fantastic restaurants and bars. 

Benedetta, the owner, is probably the most fabulous host you’ll ever meet. Each morning, she’ll prepare a delicious buffet spread for you, with eggs made to order if you’d like. 

Things to know: 

Neive is a small, quiet village without nightlife, but its serene, quaint character makes it special.

The room had no television, but it kept things peaceful and restful, and we didn’t have noise from other guests, so not having a TV isn’t necessarily a negative. And, the room has wi-fi, so you can use your phone, tablet, or laptop if you really must have entertainment. 

There is no elevator, so you’ll have to carry yourself and your luggage up several flights of narrow stairs. But this is a true historical building, and the charm far outweighs the hike. 

Don’t miss this to learn more:

Paris is a city of romance and art and a haven for gourmands. Beyond Michelin-starred restaurants, the beating heart of Parisian cuisine lies in its vibrant food markets. Here, you’ll find the freshest ingredients, local specialties, and a taste of authentic Parisian life. 

There are over 80 markets in different neighborhoods across the city, so grab your reusable shopping bag and get ready to explore some of the best food markets Paris has to offer.

Your Guide to the Must-Visit Food Markets in Paris

Marché Rue Mouffetard (Mouffetard Street Market)

Closed Mondays

This bustling street market, located in the historic 5th arrondissement, is a Parisian delight. Winding its way through narrow streets lined with charming shops, Rue Mouffetard offers an explosion of colors, aromas, and friendly French banter. Here, you’ll find stalls overflowing with fresh produce, from seasonal fruits and vegetables to exotic spices and local cheeses. Don’t miss the chance to sample some delicious charcuterie (cured meats) or grab a steaming hot crêpe for a sweet treat.

Why it’s special:

Rue Mouffetard offers a quintessential Parisian market experience. Immerse yourself in the lively atmosphere, witness the friendly interactions between vendors and regulars, and practice your French while picking up some fresh ingredients for your next meal or snack.

Little known fact:

Rue Mouffetard has a rich history dating back to the Middle Ages. It was originally a Roman road and has been a market street for centuries.

Marché d’Aligre (Aligre Market)

Closed Mondays

This hidden gem in the 12th arrondissement offers a more traditional Parisian market experience. Divided into different sections, Marché d’Aligre caters to all your culinary needs. Explore the Marché Beauvau, a haven for fresh produce and local cheeses. Head to the Marché couvert (covered market) for a wider selection of groceries, meats, and fish. Finally, discover the Marché aux Oiseaux (bird market), where you’ll find everything from flowers and plants to pet supplies, and although named “Bird Market”, live bird sales are now banned.

Why it’s special:

Marché d’Aligre offers a unique glimpse into different facets of Parisian food culture. You can find everything from everyday staples to specialty ingredients, all under one roof (or several!). The market has a friendly atmosphere and a slower pace compared to some other Parisian markets.

Little known fact:

Marché d’Aligre dates back to the 18th century and was originally a flea market. Over time, it evolved into a dedicated food market, becoming a beloved local institution.

Marché Bastille (Bastille Market)

Open Sundays and Thursdays

Along Boulevard Richard-Lenoir in the 11th arrondissement, Marché Bastille is a haven for Parisian chefs and food enthusiasts alike. This large outdoor market offers a diverse selection of fresh produce, meats, seafood, cheeses, olives, and international specialties. From Breton oysters and fragrant herbs to exotic fruits and artisan breads, Marché Bastille caters to a wide range of culinary preferences.

Why it’s special:

Marché Bastille is known for its high-quality ingredients and diverse offerings. Here, you can find everything you need to create a gourmet meal, from seasonal specialties to international staples. The market can get crowded but that’s part of its charm.

Little known fact:

Marché Bastille has a relatively recent history, established in the 1980s. However, it has quickly become a beloved local institution and a popular spot for chefs to source their ingredients.

Marché des Enfants Rouges (Market of the Red Children)

Closed Mondays

Located in the trendy Marais district (in the 3rd arrondissement), the Marché des Enfants Rouges is the oldest covered market in Paris. Established in 1615, this charming market offers a unique blend of tradition and modernity. Here, you’ll find stalls overflowing with fresh produce, local cheeses, and specialty food shops selling everything from artisanal jams to exotic spices. Don’t miss the chance to grab a delicious lunch at one of the market’s many cafes or restaurants.

Why it’s special:

Marché des Enfants Rouges offers a charming and historic market experience. Wander through the narrow aisles, soak up the atmosphere, and discover unique ingredients from around the world. The market is also a great place to people-watch and observe Parisian daily life.

Little known fact:

The name “Marché des Enfants Rouges” (Market of the Red Children) has a few possible origins. Some believe it refers to a nearby orphanage dressed in red clothing, while others suggest it’s a corruption of “Enfants Gatés” (spoiled children), referencing the market’s high-quality offerings.

La Grande Épicerie de Paris (The Grand Grocery of Paris)

Open Daily

While not technically a market, La Grande Épicerie is a Parisian foodie paradise. Located near the Bon Marché department store in the 7th arrondissement, this gourmet food hall offers a mind-boggling array of international delicacies and high-quality ingredients. From fresh truffles and caviar to artisanal cheeses and exotic spices, La Grande Épicerie caters to discerning palates and adventurous cooks. In addition to the food options, the wine selection on the lower floor is outstanding.

Why it’s special:

La Grande Épicerie is a wonderland for food lovers. Here, you can find unique ingredients from around the world, indulge in gourmet treats, and witness the artistry of food presentation. The on-site cafes and restaurants also offer the opportunity to sample some of these gourmet offerings without breaking the bank.

Little known fact:

La Grande Épicerie was founded in 1912 and has been a destination for food enthusiasts ever since. The store’s iconic Art Deco facade and beautiful interior design add to the luxurious shopping experience.

Save the map:

Don’t Miss the Best Food Markets in Europe

Food is a universal language, and in every European city and village, you’ll find lively food markets that offer a delicious way to experience a destination’s culture. From fresh produce to local treats, these bustling marketplaces are a treat for the senses and where food lovers can find their bliss.

The best meals use the freshest ingredients that are locally sourced. Strolling through a local food market shows you what’s in season so you can choose wisely when dining out. With everything labeled, you’ll also start to learn a bit of the language.

Local markets are a great way to get to know a region and its food. So, pack your appetite and get ready to taste your way through some of the best food markets in Europe.

Your Guide to the Must-Visit Food Markets Across Europe

1. Borough Market, London

(Thursday – Saturday, 8:00 AM – 5:30 PM, Tuesday – Wednesday, 10:00 AM – 5:30 PM)
Website: Borough Market

Borough Market, located near London Bridge, is a historic market with a modern twist. Established in 1756, it offers a vast assortment of fresh produce, artisan foods, and international specialties. Borough Market caters to every palate, from British cheeses and cured meats to exotic fruits and freshly baked bread. With more than 100 stalls, shops, and bars, each vendor showcases the best food they can source.

Why it’s special:

Borough Market is a celebration of good food and drink with independent producers and artisanal food stalls ready to share their expertise. Here, you can chat with cheesemakers, sample exotic spices, and witness the passion of local food businesses. The market also offers a great selection of takeaway options, perfect for a delicious picnic lunch.

Little known fact:

Borough Market has been featured in numerous films and television shows, including Bridget Jones’s Diary and Harry Potter and the Prisoner of Azkaban. Keep an eye out for familiar sights as you explore the market.

2. Campo de’ Fiori, Rome

(Monday – Saturday, 8:00 AM – 2:00 PM)
Website: Campo de’ Fiori

Not only does Campo de’ Fiori have fabulous food to offer, but you’ll also find a beautiful flower market. This historic piazza in Rome transforms into a vibrant market in the mornings, offering a fantastic experience. Stalls overflow with fresh seasonal produce alongside local meats, cheeses, and artisan breads. You can sample some delicious cured meats or grab a steaming cup of Italian espresso for a quick energy boost.
In the evenings, bars and cafes spill into the piazza, turning it into an exciting spot for nightlife. Other Rome markets outside the historic center include Trionfale, Esquilino, and New Testaccio.

Why it’s special:

Campo de’ Fiori offers a glimpse into everyday Roman life. Watch locals picking up fresh ingredients, practice your bargaining skills with the friendly vendors, and enjoy the lively atmosphere. The market’s central location, near Piazza Navona, makes it a convenient stop on your Roman exploration.

Little known fact:

While Campo de’ Fiori is now a haven for food lovers, it has a fascinating and somewhat gruesome history. During the Renaissance, it was a popular spot for public executions, but, thankfully, today, the only “executions” happening here are of the gastronomic variety!

3. Great Market Hall, Budapest

(Monday – Saturday, 8:00 AM – 6:00 PM)
Website: Great Market Hall

Budapest’s Great Market Hall is a treat for the eyes and the palate. This grand three-story building from the late 19th century is home to over 200 vendors, showcasing a stunning selection of Hungarian delicacies and local products. On the ground floor, you’ll find a vibrant display of fresh produce, from paprika peppers and Hungarian onions to sausages and cured meats. As you explore further, you’ll discover stalls filled with Hungarian traditional crafts and others with a fun selection of local wines and spirits.
Don’t skip the basement with a supermarket, fishmongers, and souvenir shops.

Why it’s special:

The Great Market Hall offers a one-stop shop for everything Hungarian. You can stock up on paprika, a staple Hungarian spice, sample local cheeses like Pánír sajt, or indulge in a traditional Hungarian pastry like Kürtőskalács (chimney cake). The market is full of energy, with street musicians and bustling cafes.

Little known fact:

The Great Market Hall was initially built to replace a series of smaller, overcrowded markets in Budapest. The building’s design, with its soaring arched ceilings and ornate ironwork, is a testament to the architectural style of the era.

4. La Boqueria, Barcelona

(Monday – Saturday, 8:00 AM – 8:30 PM)
Website: La Boqueria

La Boqueria is a sensory overload in the best way possible. This sprawling market in Barcelona, overflowing with colorful stalls, is a paradise for foodies. Fresh seafood sparkles on ice, fruits and vegetables create a rainbow display, and legs of cured meats hang from hooks. Don’t miss the chance to sample delicious tapas at the market’s many bars, or grab a freshly squeezed juice for a refreshing break.

Why it’s special:

La Boqueria offers an immersive experience into Catalan cuisine. Here, you can try local specialties like Jamón Ibérico (Iberian ham), pintxos (skewered tapas), and the iconic crema Catalana (a rich custard dessert). The market’s bustling atmosphere makes it a great place to people-watch and soak up the local culture.

Little known fact:

The iconic ironwork entrance to La Boqueria, designed by architect Josep Mas i Vila, is a beautiful example of Catalan modernism and a great photo opportunity.

5. Les Halles de Lyon, Lyon

(Tuesday – Sunday, 6:00 AM – 3:00 PM)
Website: Les Halles de Lyon

Lyon, the culinary capital of France, boasts a food market worthy of its reputation. Les Halles de Lyon is heaven for gourmands, offering a mind-boggling array of regional specialties. From saucissons Lyonnais (sausages from Lyon ) to local cheeses and decadent pastries, the market is a celebration of French gastronomy. This is your chance to try some of Lyon’s signature dishes, like Quenelles (fish dumplings) or Bresse chicken all in one place.

Why it’s special:

Les Halles de Lyon offers a true taste of Lyon. Here, you can connect with local producers, learn about traditional recipes, and indulge in some of France’s finest ingredients. The market also has hands-on experiences like cooking demonstrations and tastings happening throughout the day.

Little known fact:

Les Halles de Lyon has been around since the Roman era, making it one of the oldest continuously operating markets in France. The current structure, built in the early 20th century, is a beautiful example of Art Deco architecture.

6. Mercado Central de Valencia, Valencia

(Monday – Saturday, 7:30 AM – 3:00 PM)
Website: Mercado Central de Valencia

Valencia’s Mercado Central is a masterpiece of Art Nouveau architecture and a gourmand’s dream. This beautiful market showcases a stunning stained-glass dome and intricate tilework, creating a truly unique shopping experience. Inside, you’ll find almost 300 stalls offering an abundance of meats, cheeses, spices, and fresh produce, including Valencia’s famous oranges and the prized Chufa nuts used to make Horchata (a refreshing local drink). Be sure to try some of Valencia’s regional specialties like paella or fresh seafood.

Why it’s special:

Mercado Central offers a beautiful setting for a culinary adventure. After admiring the market’s architecture, you can indulge in some of the best food Valencia has to offer. With vendors offering tastings and cooking demonstrations throughout the day, the market has a unique, energetic vibe.

Little known fact:

The market’s history dates back to 1839 when it was first used as an open-air marketplace called Mercat Nou, but construction on the current market began in 1914 and was completed in 1928. The Mercado Central is considered one of the oldest markets in Europe and is a candidate for becoming a UNESCO World Heritage Site.

7. Mercato di Rialto, Venice

(Monday – Saturday, 9:00 AM – 7:00 PM)
Website: Mercato di Rialto

Venice’s Mercato di Rialto is a historic market and one of the oldest continuously operating markets in Europe. Located at the foot of the Rialto Bridge, this bustling market has been a center of commerce since the 11th century. Here, you’ll find the freshest local seafood imaginable including fish, eels, soft-shelled crabs, and more exotic offerings like octopus and sea urchin. The market also provides an excellent selection of fresh produce, local cheeses, and cured meats.

Why it’s special:

At the Mercato di Rialto, visitors get a glimpse into Venetian life. Sit back and watch the quintessentially Italian banter between vendors and shoppers, and admire the artistry with which fresh seafood is displayed. You can also grab a delicious seafood snack at one of the market’s many cafes, enjoying your meal with a view of the iconic Rialto Bridge.

Little known fact:

The Mercato di Rialto was originally built in the 11th century and has been rebuilt several times throughout history. The current structure, designed by architect Antonio da Ponte, dates back to the late 16th century.

8. Naschmarkt, Vienna

(Monday – Saturday, 7:30 AM – 7:15 PM)
Website: Naschmarkt

Stretching along Vienna’s Wienzeile Canal, Vienna’s Naschmarkt is a sprawling market with rows upon rows of local and international flavors. Here, you can find fresh produce from around the world, including Austrian cheeses, Turkish spices, and Asian delicacies. From pastries and regional wines to steaming bowls of goulash, you’ll find a wide variety of local tastes.

Why it’s special:

This extensive market provides Austrian specialties and an assortment of global cuisines. With a fun atmosphere, including street performers and cafes, you’ll want to carve out plenty of time to wander through Naschmarkt’s vast number of stalls.

Little known fact:

Originally established in the 16th century, Naschmarkt was initially a dairy market. Today, it houses over 1,200 vendors, making it one of the largest food markets in the world.

9. Torvehallerne KBH, Copenhagen

(Monday – Friday, 10:00 AM – 7:00 PM, Saturday – Sunday, 10:00 AM – 5:00 PM)
Website: Torvehallerne KBH

Copenhagen’s Torvehallerne KBH is a modern take on the traditional food market concept. Housed in a sleek glass and steel building, this gourmet market gives foodies a curated selection of high-quality ingredients from around the world. From Danish cheeses and organic vegetables to fresh sushi and exotic spices, Torvehallerne KBH caters to global gourmands.

Why it’s special:

Torvehallerne KBH is a more upscale market experience. Here, you can find specialty food shops, gourmet restaurants, and cooking demonstrations by renowned chefs. The market also has a beautiful interior design, making it a pleasant place to browse and shop.

Little known fact:

Torvehallerne KBH opened its doors in 2011 and has quickly become a popular destination for both locals and tourists. It’s a great place to sample some of the best food Copenhagen has to offer.

10. Viktualienmarkt, Munich

(Monday – Saturday, 8:00 AM – 8:00 PM)
Website: Viktualienmarkt

Last, only because we’re going in alphabetical order, is one of our favorites, Munich’s Viktualienmarkt. This sprawling market square, located in the heart of the city, overflows with over 140 colorful stalls offering an abundance of fresh produce and regional specialties. From giant Bavarian pretzels and towering stacks of sausages to vibrant flowers and locally brewed beers, Viktualienmarkt offers something for everyone. Don’t miss stopping for a bowl of soup with daily specials from the Munich soup kitchen.

Why it’s special:

Viktualienmarkt is a true cultural experience. Here, you can soak up the atmosphere and sample some of Bavaria’s most iconic treats. The market also includes a Biergarten where you can relax and enjoy a big Munich beer and a bite to eat after exploring the stalls.

Little known fact:

Viktualienmarkt has been around for centuries, dating back to the 14th century. It was originally a farmers’ market where local producers could sell their wares. Today, it’s still a local market but also a major tourist attraction and a beloved local institution.

Don’t Miss the Food Markets in Paris

Germany is the fourth largest wine-producing country in Europe and is famous for its high-quality white wines, particularly Riesling wines. The country has 13 wine regions and over 100 wine-growing areas, each with its unique terroir, grape varieties, and wine styles. 

Did you know that Riesling isn’t always sweet? Before we go too far, it’s good to learn more about the German wine classification system. 

Your Guide to the Most Notable Wine Regions in Germany.

Mosel

The Mosel wine region is located along the River Mosel from the France-German border to where it joins the Rhine River. In the center of the region, the area known as the ‘Middle Mosel’ has a reputation for producing top-quality wine. The villages of Piesport, Bernkastel, and Wehlen have some of the best vineyards in the region.

The vineyards in the Mosel region, planted on steep slopes with slate soil along the banks of the river Mosel, benefit from the sun-facing slopes and the reflected light from the river, creating ideal conditions for growing high-quality grapes. The Riesling produced in the Mosel region is known for its high acidity, aromatic, and floral qualities. 

The wine history of the Mosel region dates back to the Roman Empire when the Romans first cultivated grapes along the river banks. Today, the Mosel is one of the most prestigious wine regions in Germany and produces some of the world’s finest Riesling wines.

Rheingau

The Rheingau wine region is located along the River Rhein, not far from Frankfurt. The wine region has a long wine-making tradition dating back to the 12th century when the Cistercian monks established the first vineyards in the area. This is a small but prestigious region producing primarily dry-style Riesling wines. 

The Rheingau produces elegant and refined Riesling wines that are well-balanced, with medium to full body, and have a distinct ripe peach characteristic. The majority of the vineyards surround the villages of Johannisberg and Rüdesheim, where excellent red wines from the Spätburgunder (Pinot Noir) grape are produced in addition to the primary Riesling wine.

Pfalz

The Pfalz is the second largest wine-growing region in Germany and its vineyards can be considered a continuation of the Alsace region of France. The region is to the east of the Haardt Mountains and is the driest and sunniest wine area in Germany.  The Pfalz has a long wine-making history and Riesling is the most widely planted variety with a reputation for high-quality wines. Other wines include Müller-Thurgau, Grauburgunder (Pinot Gris), and Weißburgunder (Pinot Blanc). 

The vineyards around the towns of Forst and Deidesheim are noted for being the most established quality vineyards. This area, known as Mittelhaardt, produces a riper, more full-bodied style of Riesling.

Baden

The Baden wine region is the most southern of Germany’s wine regions and is the warmest wine-growing area in the country. This region is known for its high-quality Spätburgunder (Pinot Noir) which is the most widely planted variety in Baden, but Müller-Thurgau, Grauburgunder (Pinot Gris), Weißburgunder (Pinot Blanc), and Riesling are all represented in this region. 

The wine history of Baden dates back to the Roman Empire when the Romans first established vineyards in the area. Today, the Baden is considered one of the top wine regions in Germany, producing elegant and well-balanced wines with a distinctive character.

Nahe

The Nahe wine region, one of the smallest in Germany, is located between the Mosel and Rheinhessen areas. The best vineyards are along the Nahe River between the villages of Bad Kreuznach and Schlossböckelheim. The steep south-facing slopes produce excellent Riesling with characteristics that combine the pronounced acidity of the Mosel with the slightly more full body and riper fruit flavors of the warmer German wine regions. 

The best way to understand the differences and similarities between the German wine regions is to visit and see for yourself the steep slopes, charming villages, and castles perched on hilltops along the rivers of Germany.

The next best way is to purchase wines from the different regions and taste for yourself the variety of wine styles from Germany. We’ve helped you with a list of some remarkable German wine producers to look for. 

When it comes to European wine regions, many of us are familiar with the big names like Bordeaux, Tuscany, and Rioja. But there’s so much more to discover. These lesser-known wine regions will give you a chance to taste incredible wines and discover some unique areas of Europe. 

Uncover the distinctive wines and fascinating histories of these hidden gem wine regions.

Styria, Austria:

Styria (or Steiermark), Austria, is a beautiful region tucked away in the southeastern part of Austria. What sets it apart is not just its breathtaking landscapes of steep rock slopes but also its exceptional white wines. The star of the show here is Sauvignon Blanc – imagine vibrant acidity, citrusy flavors, and that lovely mineral touch. The wine history of Styria goes way back to Roman times, so you’re sipping on history with every glass! 

To get there, you can fly into Graz, the capital city, and rent a car to explore charming wine villages like Kitzeck and Gamlitz.

Etna, Sicily, Italy:

Located on the slopes of Mount Etna, Europe’s most active volcano, the Etna wine region in Sicily offers a unique terroir for wine production. The volcanic soil, high altitudes, and coastal influences make it perfect for unique wines. The Nerello Mascalese and Nerello Cappuccio grapes produce a red wine with vibrancy, elegance, and a unique minerality that the volcanic soils create. 

Catania is your airport of choice, and from there, you can rent a car or join a guided tour to check out the wineries around the magnificent mountain.

Alentejo, Portugal:

Welcome to Alentejo, a wine region in the southern part of Portugal with vast landscapes, rolling hills, and ancient vineyards. In the typical blends, Aragonês (also known as Tempranillo) and Trincaderia grapes are used, and because there are a couple of distinctive climates in the region, the style of wine will differ.  In the hotter, drier south and central regions, the wine produced is richer with more black fruit flavors than in the north, where the climate is cooler and wetter and produces more elegant wine. The winemaking history of Alentejo goes back over 2,000 years, so there’s a lot of tradition in each bottle. 

To get there, you can fly into Lisbon, then rent a car to explore the beautiful countryside and picturesque towns like Évora.

Jura, France:

Head to eastern France and find what may be the world’s best-kept secret, Jura. This gem of a wine region won’t remain ‘hidden’ much longer. The charming region is located between Burgundy, France, and Switzerland. Jura wines are distinctive, with Vin Jaune as the most famous. The wine is made from the local Savagnin grape variety and is produced with a process similar to Sherry. It’s a special wine that undergoes a one-of-a-kind aging process in oak barrels, giving it this lovely nutty, oxidative character. And don’t neglect their sparkling wine, Crémant du Jura, and the deliciously complex white wines made from Savagnin and Chardonnay grapes. 

For some incredible scenery, you can fly into Geneva or Lyon, and from there, rent a car to explore the vineyards and picturesque villages like Arbois and Château-Chalon.

Tokaj, Hungary:

Situated in northeastern Hungary in the foothills of the Carpathia Mountains, Tokaj has a long winemaking tradition dating back to the 16th century and is recognized as a UNESCO World Heritage site. This historic wine region is renowned for its sweet wines, Tokaji Aszú. This noble rot wine is made from grapes affected by botrytis cinerea, resulting in concentrated flavors of apricot, honey, and exotic spices.

Although Tokaj is famous for its sweet Tokaji wine with the Furmint grape as the principal variety, modern winemaking is producing dry wine wines using the same Furmint grape that gives us wine with high acidity and flavors of apples. 

To travel to Tokaj, fly into Budapest and take a scenic drive or join a guided tour to explore the vineyards and visit traditional wine cellars.

By venturing off the beaten path and exploring these lesser-known wine regions in Europe, you’ll find unique wine experiences, stunning landscapes, and a sense of discovery. 

Cheers to your next wine adventure! 

Learn More

Add these 5 books to your library.

Before you start your journey,

learn more about the Rhône Valley and its amazing wines.

Discover the best of Rhône Valley wines

on this 5-day self-guided itinerary.

Day 1

Arrival in Southern Rhône – Avignon

Arrive in Avignon, the gateway to the Southern Rhône and a city rich in history with its Palais des Papes (Papal Palace). Check into your hotel and take the rest of the day to explore the city. Dine at one of the city’s excellent restaurants and enjoy local cuisine paired with a glass of Côtes du Rhône.

Recommended Hotel:

Hotel De L’Atelier

Day 2

Châteauneuf-du-Pape

After breakfast, head to the historic wine region of Châteauneuf-du-Pape. Visit a few wineries, such as Domaine du Vieux Télégraphe or Château de Beaucastel, to sample the robust reds the area is known for. In the afternoon, take a stroll around the ruins of the Châteauneuf-du-Pape castle and enjoy the breathtaking views of the vineyards. Return to Avignon for dinner.

Day 3

Gigondas and Vacqueyras

Spend your day exploring the vineyards of Gigondas and Vacqueyras. Both are known for their bold Grenache-based reds. Wineries such as Domaine de Longue Toque in Gigondas and Domaine de la Verrière in Vacqueyras are worth visiting. Enjoy a picnic lunch amid the vineyards. In the evening, return to Avignon and perhaps attend a performance at the city’s famous theater festival if your visit coincides.

Day 4

Travel to Northern Rhône – Tain-l’Hermitage

Travel north to Tain-l’Hermitage, the heart of the Northern Rhône. Check into your hotel and spend the afternoon exploring the town. Stop in at Paul Jabolet wine bar and restaurant in the city center for small bites and taste their wine list one glass at a time. Or enjoy a generous charcuterie board with staff-recommended wines at Le Bateau Ivre with a view of the footbridge across the Rhône River.

Recommended Hotel:

Fac & Spera Hôtel et Spa

Day 5

Côte-Rôtie and Condrieu

Your final day is dedicated to exploring the regions of Côte-Rôtie and Condrieu. Visit top estates like Domaine Guigal and Domaine Jamet in Côte-Rôtie and enjoy their powerful yet elegant Syrah. Then, head to Condrieu to explore their world-renowned Viognier. The panoramic view from the vineyards over the Rhône River is not to be missed.

Return to Tain-l’Hermitage for a farewell dinner, perhaps at Restaurant Le Mangevins, known for its excellent wine list featuring local Rhône wines.

Notes:

Remember that advance booking is advisable for most wineries, especially the more famous ones.

You should not drive if you will be drinking, and this is a wine-centric itinerary, after all. So, let someone else do the driving, and find a wine guide to plan your wine tastings.

While you don’t need to be a wine industry professional to enjoy a wine tour or tasting, we think it’s helpful if you study a bit about the regions you’ll be visiting and the wines you’ll be tasting. Knowing even a little of the basics will enhance your travel experience. 

We have some books that we own with well-worn dog-eared pages that we recommend for travelers to help them get a little more wine knowledge before their trip. 

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Get Inspired for Your European Wine Tour

For The Wine Lovers

If you know you love drinking wine and that’s about as far as your wine knowledge goes, then Wine Folly by Madeline Puckette, or Wine for Normal People by Elizabeth Schneider are great starts. Also, check out Elizabeth’s podcast by the same name, ‘Wine for Normal People’.

For The Experienced Enthusiasts

If you’re familiar with the most popular grape varietals and wine regions but want to go a little deeper and build on your base of knowledge, Kevin Zraly will help you take it to the next level. His book, Windows on the World Complete Wine Course, is in-depth and packed with information.

For the Pros or Those Who Want To Be

If you want to learn as much as you can about wine and its history and regions, then The Wine Bible by Karen MacNeil is an incredibly comprehensive guide. And if you really want to really dig in, then you need The World Atlas of Wine by Jancis Robinson and Hugh Johnson, which is regarded as the most authoritative wine reference — seriously, this book is THE encyclopedia of wine.

Just For Fun:

Cork Dork by Bianca Bosker is a fun, entertaining read. Bianca tells us about her 18-month journey going from novice to certified sommelier and her deep dive into the wine world. It’s both witty and informative and the perfect book to take with you on your trip.

Go Beyond The Books

If you prefer a classroom setting to learn more about wine, we highly recommend WSET (Wine and Spirit Education Trust) courses. With in-person classes around the world, you’ll likely find one close to you. But, even better, their online, self-study classes are perfect for learning more about wine in the comfort of your home, which means you can open and taste loads of wine without driving.

An added bonus to studying with WSET is the certification after you pass the exam. And who doesn’t want a neat little lapel pin that shows you take your wine seriously?

Have you ever wondered: what’s the difference between a private tour and an escorted tour?  

Sometimes it can get confusing when the same term is used to describe different things. Here’s what we mean with our terminology: 

Private Tour

A private tour is completely custom-tailored to you and your requests. You work with your tour company and guide to create an itinerary and sightseeing stops that are customized for you and your group’s interests. A private tour with a personal guide offers a more exclusive and intimate travel experience usually at a slower pace. 

These tours can be day tours (a few hours or all day), or they can be multi-day tours. Private tours are the ultimate in flexibility, cultural engagement, and personalized travel. These tours are typically a higher cost because of the individual attention and customization that private tours provide. 

Europe Wine Guides prefers private tour options, and we highlight this premium style of travel for the luxury it affords travelers. 

Escorted Tour

An escorted tour is one where everything is arranged for a large group of travelers. The dates, accommodations, sightseeing, and transportation are all pre-arranged as a package. Escorted tours typically refer to multi-day travel packages without any customization for travelers.

You’ve likely seen large tour buses with large groups in your travels, and this is what we envision when we think of escorted tours. 

Escorted tours are a good choice for those who want to visit multiple destinations in a limited amount of time, with the convenience of having everything pre-arranged and pre-booked. And while they’re usually less expensive than private tours, they offer less flexibility and a less personalized experience.

Day Tour

Tour companies and guides may offer day trips that last a couple of hours up to an all-day adventure. These can be private or small group tours or offered as an option to an escorted tour. Day tours will typically include transportation. And although we refer to them as ‘day’ tours, they might sometimes take place in the evening.

Multi-Day Tours

Yes, this means a tour that is arranged with multiple days of travel. These can be private or escorted tours. If you choose a private multi-day tour, you’ll work with your tour company or guide to complete your itinerary based on your preferences. Many times, a tour company will have sample itineraries and experiences to give you a reference point to start your planning.

Small Group Tours

Unfortunately, you’ll find several different definitions of “small” with one well-known tour company saying that it’s up to 30 people. That, in our mind, isn’t small. We look for tours with less than 10 people to be considered for small group tours. 

Typically, small group tours will have a designated meeting place and time, will have a pre-set itinerary, and include travelers other than you and your travel companions. There will likely be a minimum number of travelers as well as a maximum number. These tours can be a more budget-friendly option for independent travelers than private tours. It’s a good choice for travelers who want to have a unique cultural experience and don’t mind meeting new people by sharing an organized tour. 

City Tours

City tours are usually small group or private tours that take place in a city for a few hours. These can be walking tours, or maybe segway or bike tours. They can offer a personal guide to give an overview of the city’s highlights, or they might focus on specific experiences like shopping, local cuisine, history, or art. 

If it’s your first time visiting a large city, we like city tours to help you get oriented and learn a bit about the city without much time commitment so that you’re free to discover more on your own time. 

FIT Travel

You might run across the acronym FIT in your travel research, and it used to mean “Foreign Independent Travel”, but now the term more commonly means “Fully Independent Travel”. This refers to travelers that forego any organized tour and they travel independently. Every aspect of the trip is booked separately by a travel consultant or by the traveler themselves. You’ll likely see some travel consultants offer “bespoke” or “custom” travel and they’re referring to FIT travel.

In many cases, you can mix and match a few different tour styles. For example, a traveler that is booking their own independent (FIT) travel might decide to take a four-hour walking tour (Day Tour) offered by their hotel for a group of up to six people (Small Group). 

Or in another example, two couples are traveling in France and want to visit a few different wine regions. They could find a day tour of vineyards and historical sites with a small group that leaves from their hotel in Provence.
Then continue on their itinerary and travel to Burgundy either by rental car or train where they’ve hired a private guide for three days with tours of vineyards, meeting with winemakers, and enjoying gourmet dining experiences.
From there, they’ve arranged with another guide to stay for a couple of days at a chateau in the Loire Valley where their guide has arranged a small group biking tour with wine tastings and lunch in a vineyard. 

There really is no limit to the types of travel you can create for yourself. If you can dream it, there’s a tour company and guide ready to make it happen.